Hi, my name is Kassandra Arsenault, and I am the Founder of Konnect. I’m your online Business Bestie!
I'm Kassandra Arsenault, a passionate entrepreneur dedicated to digital marketing and helping businesses level up their backend through Virtual Assisting and Online Business Management. My journey started in Thunder Bay, Ontario, where I was always driven to make a significant impact in the world.
Initially, I pursued a degree in Psychology at Lakehead University, but during my second year, I discovered my love for Business Management. I realized that blending my passion for Psychology with Business would equip me with the unique skills to help people on a larger scale. This led me to fast-track my Psychology degree and shift my focus to Business Marketing at Confederation College. My fascination with the Digital and Online Communication industry quickly grew, and I further honed my skills with a Social Media Marketing diploma from George Brown College.
In 2020, I took a leap of faith and founded my digital marketing company, Konnect. Building this business from the ground up has been one of my proudest achievements. Through Konnect, I’ve been fortunate to work with solopreneurs and multi-7-figure companies worldwide. I’ve helped clients scale from $100K months to $500K months, built thriving memberships, grew masterminds, and planned and assisted in-person retreats.
One of my core strengths is delivering exceptional customer service, ensuring that my clients feel as if I’m an extension of their business, truly aligning with their vision and goals. My work isn’t just about marketing; it’s about creating strong, lasting relationships and contributing to my clients' long-term success.
When I'm not working, I love spending time with my family and friends, traveling, and practicing yoga. Maintaining my mental and physical well-being is essential to my success, both personally and professionally.
I'm passionate about what I do, and my dedication to helping others is the driving force behind Konnect's success. My mission is to continue making a meaningful impact in my clients ’ lives so they can BEST serve their audience. We are a team! Together we will build your business to a new level.
SERVICES
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SOCIAL MEDIA MANAGEMENT
Social media management is a comprehensive service designed to help businesses grow their online presence, engage their audience, and drive results. It includes content creation—crafting eye-catching visuals and videos that resonate with your brand—along with expert copywriting to deliver compelling messages. Account management ensures consistent posting, audience interaction, and strategic engagement to build a strong community.
Whether you're looking to increase brand awareness, generate leads, or foster deeper connections, social media management takes the stress off your plate so you can focus on what you do best. -
VIRTUAL ASSISTANCE & ONLINE BUSINESS MANAGEMENT
As your Virtual Assistant, I would handle the daily tasks that keep your business running—answering client emails, managing your calendar, providing live program support, and making sure nothing falls through the cracks. My goal is to free up your time so you can focus on what truly matters.
If you're looking for more strategic support, I can step into an Online Business Manager (OBM) role, helping you scale and streamline your operations. This means setting up systems, automating processes, optimizing software, and ensuring your business runs efficiently as it grows. Whether you need hands-on admin support or a big-picture strategy, I’m here to help your business run smoothly and successfully.
Book A Discovery Call -
PUBLIC SPEAKING & EDUCATING
As a speaker and educator, I share practical, real-world insights on social media marketing, sustainable scaling, and building a business that flows with ease. My approach is all about helping you feel comfortable and confident—both in your business and your online presence.
With nearly two decades of experience, I’ve been speaking since 2006, teaching college courses, and sharing my expertise at conferences and events. My background in education allows me to break down complex strategies into simple, actionable steps, making it easy for you to market with intention, create content that truly connects, and build systems that support long-term success.
Whether you're just starting out or looking to scale, my goal is to empower you with the tools, mindset, and confidence to grow your business in a way that feels aligned, effortless, and sustainable.
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CONSULTING & COACHING
Love social media but struggling with content ideas, strategy, or how to scale your business effectively? You’re not alone—and you don’t have to figure it out by yourself.
Let’s book a consulting or coaching session where we’ll dive deep into your unique needs, uncover what’s holding you back, and create a plan that works for you. Whether you need help with content strategy, audience growth, or understanding the right tools and systems to streamline your business, I’ll guide you through it with personalized support. Together, we’ll build a sustainable approach that feels aligned, strategic, and achievable.
“After our last session, I finally feel like I can write a captivating post about my brand story. THANK YOU for all your suggestions. It’s really helping me capture my brand voice.”
Sarah B
“I had the incredible pleasure of working with Kassandra and I can confidently say that she has been an absolute game-changer for my brand.”
Cierra G
“Working with Kass is going to be the best decision you possibly make, not only for your business but for your mental health. She is open in the way she creates to make sure your content and systems are made for you.”
Ellie D
